Rob Camper, Principal and Strategic Branding Director of Corridor Brand Group has spent the last 18 years working with CEOs, Marketing Directors, IT Directors, Sole Proprietors and countless other organizational visionaries in the areas of engineering, financial, ministry and medicine, just to name a few. This experience has exposed a real need to get the creative and conceptual business disciplines back to the executive table where they belong, so organizations can reap the same mindshare and cult-like following enjoyed by the enlightened few.

It didn’t take long to realize that the elusive, ubiquitous and often misunderstood discipline of Branding was at the heart of those organizations achieving the sort of mindshare that was realizing multiplicative growth. Companies and organizations like Nordstrom, Apple, Disney, Lexus, Amazon.com, Willow Creek, Starbucks and Saddleback Church can all credit Branding to their exponential success that would not have been realized by sheer business metrics and process optimization alone.

Throughout the past 8 years, our Brand theories were tested, white papers were written, and exhaustive research continued. Meanwhile, a team of creative types and business gurus had been systematically assembled for the purpose of integrating and realizing true Brand Discipline.

Established in 2001 as SWBT Creative, then in 2004 as Times Infinity, our previous roots allowed us to take our experience from doing work for the giants like GE Capital, Chase Manhattan, Lyondell and several large-scale dot-com start-ups, and apply it to small to mid-sized organizations looking to turn the corner. 7 years later, with a new name, new look, new location in the media capital of the world and a tighter Brand focus, and Corridor Brand Grou[ emerges as a boutique consultancy with a dedicated staff of writers, designers, and production artists with the ability to handle Brand challenges of all sizes.